The ultimate style guide to men’s spring fashion in 2024

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Even if you’re not a men’s style enthusiast, you don’t have to wait until the new year to reassess the things in your life that you’ve set to autopilot, including the spring fashion essentials in your wardrobe — or lack thereof.

“Spring is defined by new beginnings,” NYC-based art world professional Jack Nelson says. “It’s a moment to reintroduce vibrancy and light into our days, and it’s an opportunity for us all to consider our personal redefinitions or our style evolutions.”

Hazel Morley, Bonobos’ vice president of design, echoes this sentiment. “As the weather starts to thaw, it’s a great time to be more playful and add some color or a fun print into your wardrobe.”

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“Take the time to properly evaluate what you can eliminate from the year prior and assess the new pieces you want [to] usher in,” says Todd Snyder, fashion designer and founder of the eponymous fashion label. “A best practice is to start with refreshing the quintessential wardrobe staples … Once the foundation is set, then look to layer on the more conversational and trend-forward pieces.”

It’s also good to keep in mind the “unpredictable nature of transitional seasons,” says NYC-based fashion designer Max Kitabayashi, who shares that “smart layering is key” when it comes to effective spring dressing. But most importantly, a spring wardrobe refresh should be an opportunity to have fun exploring your style and fashion sense. “I think versatility and quality are things to always look for when shopping for new pieces,” professional stylist Fred Kim says. “But men’s fashion has come such a long way, and I’d like to encourage men to explore brighter colors and bolder silhouettes.”

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Ahead, we’ve consulted stylists, influencers, editors, designers and other sartorial enthusiasts on their favorite brands and pieces, and we’ve compiled it into this guide aimed at helping you craft the perfect men’s spring wardrobe.

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Buck Mason is a menswear brand all about the very best essentials, well loved for its commitment to craftsmanship and consistent high quality. Each of the brand’s designs are produced in the States and are “a riff on an iconic American staple.” So, it’s no surprise that when it comes to the most essential of basics — T-shirts — Buck Mason is where our experts look. “I have tees from Buck Mason from 2015 that feel and fit just as new now,” Kim raves. The brand’s attention to detail is clear from the universally flattering fit and durable fabric choices.

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The Japanese casual wear brand has been quickly embraced by people around the world, and for good reason. Beloved for its well-made, affordable clothing, Uniqlo is unmatched when it comes to timeless and functional staples that outperform similarly priced competitors. Recommended by multiple experts we spoke to as their go-to destination for T-shirts, the brand’s range of high-quality, comfortable options — think different colors, silhouettes and fabrics — makes it so that there truly is something for every guy.

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Spring dressing is all about a smart transitional wardrobe, and Bylt specializes in just that. The men’s clothing brand excels in comfortable, durable basics that are meant to be worn throughout the year and for all sorts of occasions — from the gym to the office to date night and everything in between. The brand’s tees are a favorite of our operations and strategy lead Roy Lee. “It’s admittingly an Instagram purchase, but I’m glad they targeted me because the fit is great,” he says, and “the quality is amazing.”

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Timeless and sophisticated yet still accessible, Banana Republic and Banana Republic Factory are well known for their range of casual to formal clothing. The brand’s tees are particularly standout, especially given the variety of styles, fits and colors available. It’s a favorite among both experts and everyday guys we spoke to, who were all impressed with the quality and overall range offered by the brand. “I’ve been super impressed with Banana Republic lately,” Kenger says. “It’s great to know you can count on them for basics.” Even our own vice president of commerce, Mike Bruno, suggests stocking up when the brand runs sales, sometimes with markdowns at 50% off.

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Founded by designer Todd Snyder, the brand was inspired by Snyder’s love of New York City and its fashion, along with the desire for quintessential wardrobe staples that could help men dress smarter. You’ll find well-tailored, beautifully designed and expertly crafted pieces across product categories, though the brand’s commitment to fit and quality is particularly standout when it comes to its button-downs.

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“Button-downs immediately make me think of J.Crew,” Smith says. “And no, not because they are inherently a preppy article of clothing, but because J.Crew has been doing them forever … Dare I say they’ve mastered them?” The timeless brand is a go-to for just about any type of classic clothing you’re looking for. Effortlessly stylish while consistently functional and high quality, the brand’s range of button-downs is crucial when it comes to such an essential piece. “They offer more cuts, patterns and colors than can fit in a single wardrobe, so there is truly something for everyone,” Smith adds.

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British clothing brand Charles Tyrwhitt specializes in formal menswear, and over the past 37 years has amassed a global fan base that stretches far beyond its original London storefront on Jermyn Street. Timeless yet stylish with a “pinch of British charm,” as founder Nick Wheeler describes it, Charles Tyrwhitt focuses on high-quality, responsible pieces that’ll make you look like a million dollars sans the luxury prices. In fact, the brand believes in the quality of its pieces so much so that it guarantees them for up to six months — in any condition and no questions asked.

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If you’re looking for totally unique, beautiful button-downs, look no further than Perte D’ego. The new menswear brand is based out of Noida, India, and focuses on ethical working conditions and sustainability. It’s even established its own zero-waste studio where designs are made in small batches, and restocks happen only when there’s sufficient demand.

“The craftsmanship of their embroidered button-downs is unparalleled, and at a price point that isn’t going to send you into distress,” Nelson says. “This is an excellent brand for the person who wants to experiment with patterns because their textiles have a timeless quality to them,” he adds. “Every shirt that I have from them has served me [better] than I had expected, largely because they’ve achieved vibrant patterns that can be styled so universally.”

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The British fashion brand is well loved for its high-quality essential pieces, many of which have a high-fashion twist. While its classic-contemporary styles can get pricey, there are many more affordable options on the brand’s website. In short, our experts and everyday guys both agree that Reiss shouldn’t be overlooked as a go-to destination for when you’re looking to spend a little more on something that looks great and will last — especially when it comes to the brand’s button-downs.

Where to buy transitional jackets and sweaters

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Founded in 2010, Huckberry is an American online retailer and one of the best places for outdoors-loving guys to discover high-quality clothing, gear and accessories that work equally well for everyday life and the actual outdoors. The brand has a couple of its own products but is most well known for curating the very best products from independent and innovative designers and other brands. So, it makes sense that when it comes to smart, weatherproof outerwear, Huckberry is the place to go.

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Alex Mill has what many would call a cult following. Backed by the expertise of Old Navy and Madewell founder Millard Drexler — father of Alex Mill’s founder Alex Drexler — and former J.Crew and Madewell creative director Somsack Sikhounmuong, the New York-based brand is loved for its classic styles, high-quality fabrics and unmatched attention to construction details. Alex Mill is also known for its wide use of fun and bold yet classic colors, making it a wonderfully appropriate brand for any transitional, perfect-for-springtime jackets you might be on the hunt for.

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San Francisco-based direct-to-consumer brand Quince is focused on offering luxury-quality products without the luxury markup. By avoiding the additional expenses that are part of the traditional supply chain model — like wholesaling and distribution, for example — it’s able to keep prices low without sacrificing on quality and fair manufacturing processes. The brand is super transparent about the associated costs of each product and even compares the cost of each of its products to those of similar brands as well as traditional retail cost. While Quince is a popular brand for all types of sustainable clothing at a great price point, the markdowns on traditionally pricey items like cashmere sweaters and durable outerwear are absolutely worth calling out.

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San Francisco-based menswear brand Taylor Stitch was founded in 2008 with the goal of creating versatile clothing that’s meant to last far beyond a couple seasons. The brand’s commitment to quality and sustainable practices manifest in its use of premium materials and ethical manufacturing practices, to name just two components. The brand guarantees repairs or replacements for damaged or defective pieces for their entire lifetime. And its Restitch program gives you the opportunity to exchange gear for store credit — no matter the condition it’s in — so it can be repaired and passed on to a new owner.

Where to buy shorts and pants

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A favorite of our director of business development, Hunter Capobianco, Bonobos is a men’s clothing brand that’s best known for its range of well-constructed, high-quality pants, though it offers a really impressive collection of shirts, suits and basically anything you’d need in the apparel department. While the brand specializes in pieces that nail that business casual sweet spot, Bonobos is still a bit more colorful and playful than similar menswear brands, which makes it the perfect spot to head to when sprucing up your springtime wardrobe.

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Rhone was founded in 2014 with the goal of creating clothing that looks as good as it performs. The brand prioritizes the use of high-quality materials and innovative construction, which can be seen in its range of casual wear, workout clothing and office-ready pieces that are deceptively comfortable and practical for all sorts of occasions. It’s the perfect destination for effortlessly stylish pants and shorts that’ll keep you easy and breezy even as spring turns into summer.

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While the rapidly growing clothing brand may be most well known for its casual shirts — meant to be worn untucked, hence the brand’s name — that’s not the only thing the New York-based brand absolutely nails. Simultaneously polished yet relaxed, Untuckit offers a range of apparel and accessories that are practical and smartly designed, particularly when it comes to comfortable pieces that can be worn both in and out of the office. A favorite of Kim’s, the brand’s range of men’s pants and shorts are perfect for building up your collection of spring staples in the colors, sizes and even fits that work best for you.

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“Pants and shorts are usually my heavy hitters,” Smith says, “also known as what gets worn the most.” Because of this, he prioritizes durability and versatility when shopping for these pieces. “I’m usually willing to shell out a bit more for a great fit and even better construction,” he says. One of his go-to places to shop? Cos. The brand, which was founded in London in 2007, is now part of the H&M group and has quickly become a popular destination for fashionistas worldwide. Its pieces skew modern and trendy while maintaining a minimalist and clean aesthetic that’s super versatile and perfect for when you’re stocking up on wardrobe essentials.

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“Proper Cloth is my go-to place for dressier pants,” Vince Lee says. The brand, which specializes in custom-made, super-stylish menswear pieces, makes going the bespoke route a lot more accessible than it’s historically been. Shop the brand’s site as you typically would any other online retailer and select from standard sizes or place an order for picks in your custom size. You have the ability to completely adjust in 0.1-inch increments, different posture options and a whole lot more. Each garment is then made to order and shipped directly to you. If it doesn’t fit, free alterations or a complete reconstruction is guaranteed by the brand.

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We’re big believers that some things are worth splurging on, and shoes are absolutely one of those things. Not only will a high-quality, well-constructed pair last you far longer than any mediocre shoe but they’ll make everyday life a lot more comfortable and even easier. Koio has created some of the most impressive, durable shoes we’ve ever tested. Don’t let the chic, minimalist design fool you. The brand combines premium materials with Italian craftsmanship for a range of stunning shoes that perform even better than they look.

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Cole Haan has been revolutionizing footwear for nearly a century, and it shows no signs of slowing down. Loved for its ability to combine classic craftsmanship and iconic silhouettes with modern comfort technology and innovative designs, the brand is a go-to for many given how reliably high quality its range of shoes are. Whether it’s a flexible, lightweight dress shoe or the perfect loafer, it’s hard to go wrong with anything — particularly dressier shoes — from Cole Haan.

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We’re longtime fans of Nordstrom, so it’s no surprise that the online retailer is making this list. One of the best parts about shopping at Nordstrom is how easily you can browse and discover products from a huge range of brands, something that’s essential when you’re shopping for a product category as diverse as shoes. Fortunately, the retailer makes it a breeze to find everything you need and a whole lot more. Plus, Nordstrom’s return policy makes it easy to try out new brands or styles without having to fully commit. Which is, once again, super important when it comes to finding the perfect shoe.

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Loafers are a perfect spring shoe — comfortable, easy to slip on, versatile for both formal and casual wear, and, truthfully, an easy way to look a lot more put together. There’s no brand that does loafers like G.H. Bass, which was founded in 1876 with the goal of creating durable, stylish shoes that will last years and not just seasons. Its iconic Weejuns penny loafers have come to define the American shoe style, so it’s no surprise our experts recommend picking up a pair if you’re hoping to incorporate the timeless style into your spring wardrobe.

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Founded by three Vancouverites in 2017, Vessi creates totally waterproof sneakers that don’t sacrifice on comfort or style. The brand’s patented Dyma-tex technology is integrated into the shoes’ lightweight knit material — no coating or chemicals involved. “I walk 2 miles to and from work each day,” Moore says, “and I love these amazing waterproof sneakers … They’re lightweight, comfortable and designed to withstand walking in rain and puddles, and prevent wet socks.” Perfect for unpredictable springtime weather!

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“Hats are a quick and easy way to add a pop of personality to any outfit,” Smith says. “So, naturally, you’ll want a color for every mood.” In what might seem contrary to being a massive, global brand, Gap focuses on a few universally popular hat designs made from high-quality fabrics and offers them in a range of fun colors. Smith opts for and recommends choosing hats made from 100% cotton for maximum breathability, a nonnegotiable when it comes to all-day comfort for when it gets warmer out.

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Melin launched in 2013 with a collection of super-innovative, luxury, performance-focused hats that are loved by athletes and active people in general. “Whether I’m at the gym, concerts, hiking, at the beach or even swimming, I wear my Melin hats,” Roy Lee says. “They have multiple shapes you can pick from based on utility or your personal preference, including different sizes,” he explains. “They’re remarkably durable, sweat-resistant and you can get them wet.”

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When it comes to hats, sometimes you might not know exactly what you’re looking for — and that’s the fun of shopping! Asos is most well known for its massive selection of products, which includes tens of thousands of items available from countless brands, in addition to its own in-house label. When it comes to a variety of styles at an affordable price, it’s a natural place to turn to — and where Vince Lee recommends.





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